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About Milka

A chocolate story shaped by tender moments

Explore the violet identity, Alpine inspiration and milestones behind one of Europe’s most familiar chocolate names.

A chocolate story shaped by tender moments
A tender chocolate moment

Real connections

Chocolate made to enjoy and share

For more than a century, Milka has been associated with familiar Alpine milk chocolate, a distinctive violet world and small gestures of care. The products are designed for everyday breaks, family evenings, celebrations and thoughtful gifts.

Our independent store presents products from several European ranges in one English-language catalogue, with clear purchasing information and support for individual and wholesale customers.

01

Enjoy the little moments

A shared square, a quiet break or a favourite saved for someone special can make an ordinary day feel warmer.

02

Recognisable violet identity

The violet packaging and Alpine imagery have helped create a distinctive brand world across generations.

03

More ways to share

Bars, cookies, wafers, spreads, gifts and seasonal products create different occasions for enjoyment.

The Milka story

Selected milestones

1826

Philippe Suchard began producing chocolate near Neuchâtel in Switzerland.

1901

The Milka name and its distinctive violet-wrapped chocolate entered stores.

1909

Milka chocolate began being produced and sold in Austria.

1964

Violet became the defining colour of the brand identity.

1972

The violet cow became a highly recognisable part of the brand world.

1977

Large-format chocolate bars expanded the range for bigger sharing moments.

2019

Milka connected its cocoa sourcing with the Cocoa Life programme.

2022

The brand introduced refreshed packaging and an updated product presentation.

About Milka chocolate

Milka is a European chocolate brand introduced in 1901 and now part of Mondelēz International. Its lilac packaging and cow mascot are familiar across Europe. The brand’s name combines the German words for milk and cocoa, and Alpine milk chocolate is central to its history. Our store is an independent retailer and is not the official Milka or Mondelēz website.

What makes Milka different from British chocolate?

Milka is known for Alpine milk chocolate with a smooth, creamy texture. Its flavour and sweetness may taste different from other British-market chocolate brands, depending on the product and personal preference. The range also includes European-market collaborations and flavours such as Oreo, TUC and LU biscuit combinations that are not always widely stocked in UK supermarkets.

Milka and Cadbury are separate chocolate brands owned by Mondelēz International. They use distinct product recipes and ranges.

Nine Milka chocolate varieties to explore

These are popular varieties found in our catalogue. Product weights, country-specific packaging, ingredients and current stock may vary. Visit each product listing for its exact offer.

Variety Flavour and texture
Alpine Milk The classic Alpine milk chocolate bar, known for a smooth and creamy texture.
Hazelnut Milk chocolate with hazelnut pieces or whole hazelnuts depending on the variant.
Caramel Chocolate with a sweet, soft caramel-style centre or filling.
Strawberry Milk chocolate combined with strawberry-flavoured or yoghurt-style filling, depending on the pack.
White White chocolate using cocoa butter and milk ingredients rather than cocoa mass.
Oreo Chocolate with Oreo-flavoured biscuit pieces or cookie filling, depending on the bar.
Oreo Sandwich Layers of chocolate and a more substantial Oreo-style biscuit component.
TUC Milk chocolate with salty TUC cracker pieces for a sweet-and-savoury contrast.
LU Milk chocolate paired with crisp LU biscuit for a contrasting texture.

Explore chocolate bars, biscuits and wafers and chocolate gifts in our store.

Ingredients and allergens

As one manufacturer-published example, a 100g Milka Alpine Milk tablet has been labelled with: sugar, cocoa butter, cocoa mass, skimmed milk powder, whey powder (from milk), milk fat, emulsifier (soya lecithins), hazelnut paste and flavouring. The manufacturer’s information for that example states 33% minimum cocoa solids and 18% minimum milk solids and warns that other nuts and wheat may be present. This is not a universal ingredient list for every Milka product.

Recipes, quantities and allergen declarations differ across flavours and markets. Biscuit varieties may contain wheat or gluten. Hazelnut varieties contain nut ingredients, and other products may contain traces of nuts or wheat. Always check the actual wrapper for the exact product and country supplied, especially if you have an allergy or dietary restriction.

Vegetarian, vegan, halal and gluten questions

Products containing milk are not vegan. Vegetarian suitability, halal certification and gluten-free status should not be assumed for the entire range. Check the specific pack’s symbols and ingredient list or contact the manufacturer for confirmation before buying for a restricted diet.

Who enjoys Milka?

Milka can appeal to European-chocolate fans, people looking to try flavours beyond familiar UK chocolate bars, fans of sweet-and-salty biscuits such as TUC and LU, and shoppers choosing chocolates for gifting. Our catalogue also includes multipacks and seasonal varieties; availability may change.

Manufacturer references: Mondelēz’s Milka brand history, pack-specific ingredient example, and Mondelēz’s halal guidance.

Explore the catalogue

Find Alpine Milk classics, sharing bars, cookies and gifts

View all products
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