Enjoy the little moments
A shared square, a quiet break or a favourite saved for someone special can make an ordinary day feel warmer.
About Milka
Explore the violet identity, Alpine inspiration and milestones behind one of Europe’s most familiar chocolate names.


Real connections
For more than a century, Milka has been associated with familiar Alpine milk chocolate, a distinctive violet world and small gestures of care. The products are designed for everyday breaks, family evenings, celebrations and thoughtful gifts.
Our independent store presents products from several European ranges in one English-language catalogue, with clear purchasing information and support for individual and wholesale customers.
A shared square, a quiet break or a favourite saved for someone special can make an ordinary day feel warmer.
The violet packaging and Alpine imagery have helped create a distinctive brand world across generations.
Bars, cookies, wafers, spreads, gifts and seasonal products create different occasions for enjoyment.
The Milka story
Philippe Suchard began producing chocolate near Neuchâtel in Switzerland.
The Milka name and its distinctive violet-wrapped chocolate entered stores.
Milka chocolate began being produced and sold in Austria.
Violet became the defining colour of the brand identity.
The violet cow became a highly recognisable part of the brand world.
Large-format chocolate bars expanded the range for bigger sharing moments.
Milka connected its cocoa sourcing with the Cocoa Life programme.
The brand introduced refreshed packaging and an updated product presentation.