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About Milka

A chocolate story shaped by tender moments

Explore the violet identity, Alpine inspiration and milestones behind one of Europe’s most familiar chocolate names.

A chocolate story shaped by tender moments
A tender chocolate moment

Real connections

Chocolate made to enjoy and share

For more than a century, Milka has been associated with familiar Alpine milk chocolate, a distinctive violet world and small gestures of care. The products are designed for everyday breaks, family evenings, celebrations and thoughtful gifts.

Our independent store presents products from several European ranges in one English-language catalogue, with clear purchasing information and support for individual and wholesale customers.

01

Enjoy the little moments

A shared square, a quiet break or a favourite saved for someone special can make an ordinary day feel warmer.

02

Recognisable violet identity

The violet packaging and Alpine imagery have helped create a distinctive brand world across generations.

03

More ways to share

Bars, cookies, wafers, spreads, gifts and seasonal products create different occasions for enjoyment.

The Milka story

Selected milestones

1826

Philippe Suchard began producing chocolate near Neuchâtel in Switzerland.

1901

The Milka name and its distinctive violet-wrapped chocolate entered stores.

1909

Milka chocolate began being produced and sold in Austria.

1964

Violet became the defining colour of the brand identity.

1972

The violet cow became a highly recognisable part of the brand world.

1977

Large-format chocolate bars expanded the range for bigger sharing moments.

2019

Milka connected its cocoa sourcing with the Cocoa Life programme.

2022

The brand introduced refreshed packaging and an updated product presentation.

Explore the catalogue

Find Alpine Milk classics, sharing bars, cookies and gifts

View all products